New England GROWS Announces New Dates
Friday, February 6, 2015
Boston, MA—February 4, 2015
New England Grows, the Northeast's largest educational conference and green industry exposition, announced today new dates for its next annual conference: December 2-4, 2015, in Boston.
Traditionally scheduled in February, New England Grows moves to December in response to exhibitor and attendee feedback. In surveys, when asked for the single change that could improve their conference experience, more than half of all exhibitors and attendees requested an earlier show date. With this change, GROWS moves from the last conference on the green industry's winter trade show schedule to one of the first.
"After 23 years of growth, we are setting the stage for even greater success," said Virginia Wood, executive director of New England Grows. "We listened to our participants. They want to attend the show earlier in their planning cycle. Logistically, December is a better time for travel to Boston, and the city is a beautiful destination before the holidays."
The December 2015 conference and exposition will share new ideas and emerging trends for the upcoming season, giving attendees a head start on learning, planning and buying. Going forward, the annual conference will continue to be held immediately after Thanksgiving at the Boston Convention & Exhibition Center (BCEC), which plans significant expansions in meeting space and hotel room inventory beginning in 2016.
More than 12,000 of New England's green industry leaders gather at GROWS every year. In surveys, nearly all attendees (93%) rank GROWS as a valuable educational and purchasing experience, and more than 80 percent return year after year to preview new products and learn horticultural techniques from top experts at more than 50 educational programs. After hours, attendees socialize and explore the city at GROWS After Dark events. For nearly a third (30%), this is their only industry event of the year.
For 500 industry vendors, GROWS is the best place in the Northeast to meet green industry buyers looking for green goods and innovative products. Buying decisions are made right on the show floor, with 78 percent of GROWS attendees making or directly influencing their organization's purchasing.
Produced by the industry for the industry, New England Grows is an educational partnership between the New England Nursery Association, Massachusetts Arborists Association, Massachusetts Association of Landscape Professionals, Massachusetts Nursery & Landscape Association, and its network, which includes more than 40 allied green industry organizations. In November 2014, Trade Show Network News recognized GROWS as one of the Top 25 Fastest Growing Trade Shows by attendance growth in the country.
New England Grows is scheduled for Wednesday, Thursday and Friday, December 2-4, 2015 at the Boston Convention and Exhibition Center. For the latest information follow New England Grows on Facebook, Twitter @NewEnglandGrows, and Pinterest, visit NewEnglandGrows.org, or call (508) 653-3009.